11 Extraordinary Facebook Advertising Tips and Tricks 2022

11 Extraordinary Facebook Advertising Tips and Tricks 2022

11 Useful and Extraordinary Tips and new tricks for New Businesses, to promote their business by Facebook Advertisement (Meta Advertising), Including Facebook, Instagram and Messenger.

However, these tips help any Business Owner to create a Highly reach Facebook Advertisement, so they can spread their business and sales from their online journey.

Facebook ads is one of the Cheapest source of advertising, that starts from $0.001 per link click, and so on, with the Conversion rate Up To 1%-5%.

Optimization is everywhere, Facebook ads also contains Optimization that is compulsury for any Business advertisement, in this article you’ll able to see the Extraordinary Tips and Tricks for Facebook Advertisement, to reach more and more audience at lowest cost.

Let us start with our Top 11 Extraordinary Facebook Advertising Tips and Tricks 2022.

1. Use Audience Information When Creating Audience

The power of Audience Insights comes down to understanding — or, would put it, to distinguish donkey audiences (average-to-less-average) from unicorn (very good) viewers.

Extraordinary Facebook Advertising Tips and Tricks with Insights

Audience Insights is a tool that allows you to extract the personally identifiable Facebook data (information provided by Facebook users when completing their profiles) as well as external company data (information such as in-house revenue, purchasing behavior, etc. issued by external partners) to create new audiences. Where does this data come from? Facebook gives you three options: get information from everyone on Facebook, from people connected to your Page, or from the Custom Audience available.

From there — as a process of creating a custom audience — you will want to put interests (like your competitor’s pages!) And behavior on your audience to refine your information as much as possible.

2. Facebook Behavior, Interest, and targeting demographics

If you are a new business with separate website traffic, you probably do not have any marketing strategies. If so, your best bet will be the so-called manual, or horizontal direction. Personal identification is the process of creating an audience based on:

  • Behavior — reach users based on purchasing behavior, purpose, device usage, and more.
  • Interests — reaching users by looking at their interests, activities, favorite pages, and closely related topics.
  • Demographics — reaching users by location, age, gender, language, relationship status, and more.

Modoster operandi when creating an audience with horizontal direction is a general start and then gradually move to the most appropriate, refined sub-sets. For starters, a CPA is likely to rise slightly if you were re-marketing a custom audience, but still – if done right, horizontal targeting can be an effective way to rob your sales channel.

Creating Effective Facebook Ads

3. Familiarize yourself with the specification and specific requirements: Facebook Ad Tips Specs

What’s worse than posting an ad to see if part of the lead image was cut because of incorrect details? There are many things you can do, but you still should not do it. Here’s a quick synopsis of ad specifications you should know:

  • Image ads: Size: 1,200 X 628 pixels. Average: 1.91: 1. Text: 90 characters. Subject: 25 characters. Link description: 30 characters.
  • Video Ads: Format: .mov or .mp4. Average: 16: 9. Adjustment: at least 720p. File size: 2.3 GB maximum.
  • Icon size: 1,200 x 675 pixels. Text: 90 characters. Subject: 25 characters. Link description: 30 characters.
  • Carousel ads: Image size: 1,080 x 1,080 pixels. Photo / video rating: 1: 1. Text: 90 characters. Subject: 40 characters. Link description: 20 characters.
  • Slideshow ads: Size: 1,289 x 720 pixels. Rate: 16: 9, 1: 1, or 2: 3. Text: 90 characters. Subject: 25 characters. Link description: 30 characters.

Adherence to these guidelines will ensure that your ads are displayed correctly. For more information on the right size and specifications, see How to Make Facebook Ads.

4. Create an Focused Experience with Facebook Canvas Ads: Facebook Advertising Tips Canvas

If you have seen Facebook Canvas ad demos running, you may have been interested in performance, but you have been turned off by a seemingly time-consuming creative process. Cancers ads are a mix of videos, still images, text, call-to-action, and other interactive collaborations. Is the time worth the final product?

Statistics say yes.

When done properly, Canvas ads can be very attractive: 53% of users open the canvas ad view of at least half of you, and the average viewing time per ad is 31 seconds. The reason? The ability to combine several types of ads (carousel ads, video ads, single image ads, etc.) allows the ability to tell an incomparable story — you can immerse the user in your product information.

The creative process itself is also extremely template-based, and it’s just a matter of dragging the host to the Facebook UI and throwing it in the right places. Templates include the following: Find New Customers (best for customer acquisition), Sell Products (Best for eCommerce), and Show Your Business (best by driving product awareness).

Another suggestion for a large number of Canvas ad formats is speed: your products and lead forms open directly within the Canvas, and they do so almost instantly. No need to redirect to those annoying prediction pages, which slow down the download. Customers easily pass an important stage in the procurement process.

I have included Facebook Canvas ads in finishing posts this past month.

Note: Canvas ad format is only available on mobile.

5. Showcase Your Products With Facebook Carousel Ads

Carousel ads are specially designed to display multiple e-commerce products (or multiple components of the same product) in a single, swipe ad.

Carousel ads give advertisers the ability to display up to 10 images or videos — with 10 different CTAs — in a single ad, and link different prediction pages from each Carousel panel.

They work on both desktop and mobile phones, and are available for most Facebook ad purposes — so if you do not shoot to be sold online, you may feel like your hands are tied.

6. Extend your access with Page Post Engagement Ads

Already enjoyed the right amount of page popularity on your Facebook business page, but are you striving to reach the majority of your followers? It is a common problem in many businesses.

No matter how your Facebook post affects you, the Facebook algorithm only allows your live posts to expose more — so if you like 100 page, and post something live to your account, your potential followers may be Only 20 will see that. posts. Page-affiliate ads engagement offers solid fixes.

To set up affiliate ads, simply select “affiliate marketing” policy. “Involvement” in this case involves commenting, sharing

likes, event responses, and delivery claims. By playing engagement ads, you get your content into an audience with people who already like you, comment, and share. You can also choose from a list of Facebook proverbs for targeting options to get your content in front of new categories of people who may be equally inclined to like, share, what you have.

7. Facebook Video Ads: Everyone Does It, And You Should Do It: Facebook Ad Video Tips

What’s so great about Facebook video ads? First of all, however, consumers who watch videos are more likely to buy 1.81X than non-video viewers. In other words, the setup process is as simple as setting up an image ad.

Video creation itself can prevent advertisers from entering the video ad game — but even advertisers may find themselves in a precarious situation soon. Viewed video content on Facebook has increased by 258% since June 2017, and more than 500 million people watch video on Facebook daily.

Facebook video ads can be up to 240 minutes long, so there is no limit to the number of storytelling that can fit in one ad space. That being said, you can improve by keeping it short and fun, and adding captions — according to Facebook, captioned video ads increase video viewing time by 12%.

Our citizen video expert Margot Da Cunha has a full discount on her complete Facebook Video Ad Guide.

8. Keep It Easy With Facebook GIF Ads

The common denominator is that the shorter the video, the easier it is to find a way to stick to everything. As it turns out, the statistics mean the same:

Facebook Ad Tips Gif

That’s right for the Graphics Interchange Format (GIF) wheelhouse. Why not make a 5 minute video to discuss your product story where you can arouse the desired response in less than 10 seconds?

GIFs exist in the space between photos and videos — actually very short videos playing in a loop, but they do not require approximately the amount of time and resources to perform. Here is a good example of a GIF ad that we created for the AdWords Working Group:

GIFs look great on mobile and are synced to be made. Using GIPHY’s GIF Maker — or a more sophisticated tool like Snagit — you can easily upload and crop videos into accessible GIFs.

Facebook GIF ads should be smooth and subtle, yet enough to catch your eye of hope. Our Allen Finn Explains His Beauty In His GIFs Will Change Your Facebook Ads – Here’s How To Use Them.

9. Rake in Lead with Facebook Lead Ads

Like Canvas ads, Facebook’s leading ads are the only mobile solution, and are designed to stop advertisers from posting difficult mobile landing pages. Leading forms are good for collecting names and job titles, phone numbers, addresses, demographics — especially all the information that can be used to market or re-market your products. And because your lead form opens within the Facebook app, your chances don’t have to go straight to your website to provide you with that information.

Facebook Lead Ads

Leading ads are cheap, effective, and best of all, collecting contact information can be used to create a custom marketing audience that is similar in appearance.

Allen Finn’s Way of Creating Leverage Facebook Converting Ads has a full body of leading ad ads. Your Facebook Ads Account

10. Mine information via Facebook Analytics: Facebook Ad Tips Analytics

Facebook Analytics comes packed with many useful features that allow you to see how prospects and customers interact with your website, app, Facebook page, etc. This past month, however, at F8 — Facebook’s annual developer conference — people are on Facebook. has announced a number of new features coming into Analytics’ already packed. The following were the best among them:

New mobile app. Like Google Analytics, you can now update metrics on your paid social campaigns on your smart device.

Requirements are automatically detected. Use artificial intelligence to find repetitive actions taken by users within your site or application.

Custom details. Add events within Facebook Analytics to generate custom data.

Of course, no meaningful tracking is possible without Facebook Pixel.

Facebook Ad Tips Pixel

Facebook Pixel is a single-coded code, which, when used on your site’s pages, allows you to track conversions — whether site traffic, content downloads, or product purchases — and return them to your ads.

For more on Facebook Pixel, as well as a complete overview of campaign tracking and reporting, see Brett McHale’s Comprehensive Guide to Tracking, Targeting, and Driving Conversations on Facebook.

11. Create Your Account In the Right Way: Facebook ad design structure

Are you sure about your AdWords chops, and do you think that will translate into success in Facebook ads? Not immediately. AdWords and Facebook account layouts have some important differences, and it is important to get a handle on them so that you can fully benefit from each platform. One thing: Facebook budgets are managed at the level of the ad set as opposed to the campaign level — a fact that allows for greater control over how much money you spend on certain viewers. Our standard recipe for account structure success looks like this:

Choose a campaign based on your specific marketing goal. If you want to drive traffic to your homepage in addition to driving app installation, create two separate campaigns.

Separate ad sets based on fine-tuning and budgeting.

Rotate those ads sets with your existing campaigns to determine where your lowest cost-per-acquisition (CPA) lies.

To find out more about each step, and to learn how to integrate your ad account structure with your sales channel, see the Ultimate Facebook Ad Account Structure Guide You Will Need.

Bonus Tip: Do not send a Small Budget

Running a successful Facebook campaign is less about having a bigger budget than growing what you already have. For small budgets, development is very important. And in order to fully prepare for your new and existing campaigns, you will need to have a good knowledge of Google Analytics.

Brett McHale provides a good overview of the small Facebook advertising budget of his post How to Create a Deadly Facebook Ad Campaign With Your Existing Assets. You will learn how to set UTM parameters and customize tracking; how to identify your strongest offer on site; and how to return results and data to specific ads.